What is the difference between SEO and AEO for local marketing?
SEO (Search Engine Optimization) targets traditional keyword-based rankings on Google. AEO (Answer Engine Optimization) targets direct citations in AI models like ChatGPT and Perplexity. In 2026, you need both: SEO for traffic volume and AEO for authority and trust.
The search world has split into two distinct paths. Successful businesses must dominate both.
The SEO Path (Visibility)
Focuses on CTR, keyword rankings, and organic traffic. This is where you capture users who are 'browsing' for solutions.
The AEO Path (Authority)
Focuses on becoming the 'single source of truth' for AI models. When a user asks an AI 'Who is the best SEO in California?', AEO ensures your brand is the named recommendation.
The Synergy
By using structured data (JSON-LD) and clear question-answer formatting, your SEO content automatically becomes AEO-ready, creating a double-win for your digital presence.