What is the best local strategy for Google's Search Generative Experience (SGE)?
The best SGE strategy is 'Visual and Entity Alignment'. This means providing high-quality, geotagged imagery alongside technical schema that explicitly defines your service area and service offerings to Google's generative model.
Google SGE is changing how users interact with local results by providing a synthesized overview before the map pack.
1. Secure the 'Carousel' Spot
SGE often features a carousel of sources. To appear here, your content must be cited as a 'supporting evidence' piece. In-depth guides on specific local problems are the best way to secure these spots.
2. Technical Entity Definition
Use Schema.org 'LocalBusiness' and 'Service' types to remove all ambiguity about what you do and where you do it. This clarity helps the generative AI categorize your business accurately.
3. User Intent Matching
Focus on 'long-tail' conversational queries. SGE thrives on complex questions like 'Who is the best affordable SEO agency for lawyers in San Diego?'. Your content should answer these specific permutations.