FindoutwhyyourcompetitorsrankaboveyouinGoogleMaps.
Get your free GRAVITAS Score — the 7-signal local SEO diagnostic built from 15 years of ranking California businesses.
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GRAVITAS Lite
Sample Business — Los Angeles, CA
Live Scoring Tool
Run your free GRAVITAS analysis
Real checks. Real signals. Not a random number — an actual diagnostic of your local SEO infrastructure.
The Framework
The 7 signals that determine your local search dominance
GRAVITAS isn't a checklist. It's a weighted scoring system built from 15 years of ranking California businesses in the most competitive local markets in the country. Click any signal to see why it matters.
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Alvin Warren — editorial portrait
The Founder
"I've spent 25 years learning why good businesses don't get found on Google. GRAVITAS is every lesson, turned into a scoring system. I built it for my own clients first. Now it's yours."
Before Rank Marketing, Alvin Warren spent two decades inside the creative and marketing industries, watching brilliant local businesses get buried by mediocre competitors who simply understood how Google worked.
The GRAVITAS framework emerged from 15 years of hands-on ranking work across California — from Sacramento courtrooms to Los Angeles dental offices to San Diego auto shops. It's not theory. Every signal in the framework came from a real client result.
Based in
Orangevale, CA — serving all of California
GRAVITAS Pro
Your score is a moving target. Hit it monthly.
Competitors are working against your score in real time. GRAVITAS Pro rescores your business every 30 days, tracks your rivals, and delivers your action plan the first Monday of every month.
Cancel anytime. No contracts.
Start GRAVITAS ProMonthly rescoring
Full 7-signal diagnostic every 30 days. Know exactly where you stand — and where competitors are catching up.
Rank tracking
20 keywords tracked weekly. Local pack, organic, and AI Overview presence — all in one view.
Competitor monitoring
Track 3 local rivals. Get alerts when their scores move, when they gain reviews, or when they add new content.
Monthly action plan
First Monday of every month: a prioritized task list ranked by impact, specific to your business and score.
Priority call access
Skip the 2-week booking queue. Pro subscribers get 48-hour access to Alvin for strategy calls.
Questions
Straight answers to real questions
How accurate is the GRAVITAS Lite score?
GRAVITAS Lite analyzes publicly accessible signals from your website — schema markup, content structure, HTTPS status, mobile configuration, and AI citation readiness. It runs real JavaScript checks against your live URL, not a static database. That means your score reflects your site's actual state today, not a cached snapshot. The Lite score won't catch everything a full manual audit would — we can't access your Google Search Console data or GBP backend from the browser. But in our testing, Lite scores correlate strongly with full audit findings. The signal gaps it surfaces are real gaps. In 90% of cases, the Lite score identifies the same top-3 priority areas as a full $500 SEO audit. It's a genuine diagnostic, not a marketing hook.
What's the difference between the free Lite score and the $97 Report?
The Lite score tells you where you stand. The $97 Report tells you exactly what to do about it — in order of impact, specific to your business and your market. The Report includes: a full 7-signal breakdown with annotated screenshots of what we found; your top 3 local competitors scored side-by-side with gap analysis; a 90-day action plan with specific tasks ranked by expected impact; a professionally formatted PDF you can share with your team or web developer; and one 30-minute strategy call with Alvin Warren to walk through it. The Lite score is the diagnosis. The Report is the treatment plan.
How is GRAVITAS different from other SEO audits?
Most SEO audits are technical checklists generated by crawl tools — they surface 200 issues and leave you to figure out which one matters. GRAVITAS is a weighted scoring framework built specifically for California local businesses. It weights signals by their actual impact on Google Maps and local organic rankings, not their technical complexity. It's built from 15 years of ranking businesses in Southern California, the Bay Area, the Central Valley, and Sacramento — markets with intense local competition where generic national SEO advice consistently fails. The GRAVITAS Report doesn't give you a list. It gives you a ranked action plan specific to your business, your competitors, and your market.
What happens after I submit my information?
Your GRAVITAS Lite score generates immediately in your browser — it's running real checks against your site in real time. Within 2 minutes of submitting, you'll see your overall score and breakdown by all 7 signals. If you upgrade to the $97 Report, Alvin personally reviews every report before delivery. You'll receive a full PDF report in your inbox within 48 hours, along with a link to book your 30-minute strategy call. We do not use automated report generation for paid reports — Alvin or a senior analyst reviews your site manually, checks your competitors, and writes your action plan specifically for your business.
Do you share or sell my business data?
No. The information you submit — your business name, website, email, and phone — is used only to generate your GRAVITAS score and, if you upgrade, to create your report. We do not sell, rent, or share your data with third parties. We may follow up via email or phone to deliver your report or schedule your strategy call. We operate under California privacy law (CCPA), which gives you the right to know what data we hold, request deletion, and opt out of any marketing communications. If you have data questions, contact info@rankmarketing.net.
Can I get a refund on the $97 report?
Yes. Our guarantee is explicit: if the GRAVITAS Report doesn't show you at least 3 specific, actionable fixes you didn't already know about your local SEO, we will refund your $97 — no questions, no hoops. We've been doing this for 15 years. We don't issue many refunds, because the reports consistently deliver. But the guarantee is real. Email info@rankmarketing.net within 7 days of receiving your report with your refund request and we will process it within 48 hours. The 30-minute strategy call value alone is worth more than $97. We're confident in what we deliver.